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For the discerning traveler who has already conquered the iconic European capitals, 2025 beckons with a new wave of captivating destinations. From the sun-drenched shores of Sicily to the enchanting streets of Edinburgh, there remain several underrated destinations brimming with charm, history, and unforgettable experiences ready to be explored. Each of these under-the-radar places have opportunities to elevate your stay in refined elegance with our partners at Rocco Forte Hotels, where luxurious comfort awaits in cities like Munich and beyond. Prepare to be enchanted by the authentic charm of these underrated gems and the five-star properties that call these places home that will redefine your European travel experiences.
Escape the well-trodden path in 2025 with a stay at The Balmoral, a haven of luxury nestled in the heart of Edinburgh. This vibrant city offers a captivating blend of history, culture, and adventure, making it an ideal destination for families and those seeking an alternative to London. For the truly adventurous, embark on the Balmoral’s Outlander Experience, a journey through time that takes you to iconic filming locations from the beloved series. Explore the charming village of Culross, discover the grandeur of Doune, Midhope, and Blackness Castles, and immerse yourself in the enchanting atmosphere of Falkland, a village that served as the fictional Inverness. With The Balmoral as your luxurious base, including the spacious and serene Balmoral Suite with its harmonizing color palette inspired by Scotland’s natural beauty, you can effortlessly explore the rugged landscapes of the Scottish Highlands and create unforgettable memories.
Often overshadowed by Berlin, Munich is an underrated European gem with The Charles Hotel being the ideal haven of sophistication, perfect for exploring the city. Following months of meticulous renovation, 61 rooms and suites have been unveiled with a fresh and inviting design. Delicately striped pastel wallpaper brings a sense of lightness, while accents of yellow and turquoise add a vibrant touch. Inspired by the Old Botanical Gardens, a color palette of moss green and warm orange evokes the beauty of the surrounding nature. And for a taste of the Dolce Vita, the hotel’s newly opened restaurant Florio adds a touch of Italian flair to the Munich culinary scene. Whether you’re an adventure seeker wishing to surf in the Eisbach River or climb to the top of the iconic Munich Olympic Stadium, or are a cultural enthusiast wanting to explore the city’s various museums or indulge in an exclusive personal shopping experience at EDEM Chambre Privée in the heart of Old Town, The Charles Hotel provides the perfect base for your Munich escapade, allowing you to discover this gem for yourself.
Italy has and will always be the number one country for European summer retreats, yet nestled on 230 hectares of sun-kissed Mediterranean coastline sits Verdura Resort in Sicily. Renowned for its world-class spa and challenging golf course, Verdura offers an idyllic escape for those seeking an authentic Sicilian experience. Within the property, golf enthusiasts can book private lessons with one of the resort’s PGA-qualified professionals so you can experience Italy’s #1 golf course at your best. Or relax and indulge in one of the signature treatments at their open-air Sicilian Spa surrounded by orange groves and olive trees. Venture out to explore the breathtaking Scala dei Turchi, a dramatic white cliff overlooking the turquoise sea, or the archeological site of Selinunte, home to ancient temples, on a luxurious boat tour. For those seeking ultimate privacy, the Rocco Forte Private Villas at Verdura Resort offer spacious accommodations perfect for large families and groups, providing an exclusive haven within this already idyllic setting.
Often overshadowed by more popular Italian cities is another Sicilian gem, Palermo, which perfectly captures its unique charm through the luxurious lens of Villa Igiea. This turn-of-the-century palazzo, nestled at the foot of Mount Pellegrino and the Gulf of Palermo, offers a haven for discerning travelers seeking a sophisticated riviera experience without the busyness. Now open year-round for the first time, Villa Igiea provides a crowd-free, seaside-meets-city retreat where guests can indulge in the pleasures of the mild Sicilian winter. Embrace the invigorating experience of wild swimming in the crystal-clear Mediterranean waters, explore Palermo’s vibrant markets, delve into the city’s rich history with visits to Baroque palaces and ancient sites, or enjoy exclusive behind-the-scenes access to the famed Teatro Massimo. Villa Igiea provides the perfect base to experience the unique charm of Palermo during the off-season, offering a truly unforgettable escape for those seeking a blend of culture, history, and relaxation.
The Balmoral
Ready to embark on an unforgettable European adventure? These underrated destinations, each with its own unique charm, offer a truly enriching travel experience. As a member of the Rocco Forte Knights, Brownell offers exclusive benefits to our clients when you stay at any of these luxurious hotels. Our expert travel advisors can secure you exclusive perks like hotel and spa credits, upgrades on arrival, late check-out, and much more. Contact your Brownell Advisor today to plan your dream European escape and unlock a world of exclusive privileges.